Carbon credits and climate labels: a warning about discreet greenwashing

by Antoine Buéno | 22 Apr 2024 | Our experts in the media, Climate

Reading time is .

Key points

  • The decision: on 9 April 2024, the SBTi admits carbon credits into decarbonisation plans.
  • The principle: offsetting emissions is not the same as reducing them.
  • The reliability: according to a 2023 investigation cited by the author, more than 90% of tropical forest credits had no effect.
  • The lesson: a climate label is only worth the independence of its certifiers.

🌳 Is offsetting the same as decarbonising?

In L’Opinion, Antoine Buéno, a member of APALA’s expert committee, looks back at a technical but highly consequential decision: on 9 April 2024, the SBTi, the benchmark label for corporate decarbonisation, opened the door to carbon credits.

🔎 His thesis
It is a breach through which greenwashing slips in discreetly: offsetting is not reducing.

🧭 Three arguments
1. If carbon credits validate decarbonisation, companies no longer have to transform their model.
2. According to a January 2023 survey cited by the author, more than 90% of credits linked to tropical forests had had no positive effect on the climate.
3. A climate label is worth only as much as the independence of those who award it.

💬 Why we’re sharing it
Measuring real efforts is a condition of any credible transition. Reducing and offsetting are not equivalent.

👉 Our structured summary and the link to the original article:

Is offsetting the same as decarbonising? 🌳

In L’Opinion, Antoine Buéno, a member of our expert committee, raises the alarm over the SBTi’s decision to admit carbon credits into corporate decarbonisation plans: in his view, greenwashing also gets in through the back door.

Our summary in three arguments, with the link to the original article 👇

Is offsetting the same as decarbonising? 🌳

Antoine Buéno, a member of APALA’s expert committee, raises the alarm in L’Opinion about carbon credits.

His three arguments:
1️⃣ Offsetting is not reducing
2️⃣ Many credits have no effect
3️⃣ A label must be independent

Full summary and link to the article: link in bio.

#APALA #thinktank #transitions #climate #greenwashing #carboncredits #business #debate #LOpinion

by Antoine Buéno, L’Opinion, 22 April 2024

On 9 April 2024, the SBTi, the benchmark label for corporate decarbonisation, opened the door to carbon credits. A breach, the article warns: offsetting is not reducing, and credits that often have no effect threaten the label’s credibility.

In brief

  • The SBTi (Science Based Targets initiative), created in 2015 after the Paris Agreement by NGOs such as CDP, WRI and WWF, has become the global benchmark label for validating companies’ climate strategies.
  • A carbon credit corresponds to one tonne of CO2 avoided or sequestered, for example by planting trees; a company can buy it to improve its carbon footprint.
  • The decision sparked fierce controversy: SBTi staff challenged its governance, and the organisation published an unclear clarification.

The article’s three arguments

1. The principle

Offsetting is not reducing

If carbon credits validate decarbonisation, companies no longer have to transform their model: offsetting prolongs the status quo. The liberal objection, which wants to judge by results, runs up against the next point.

2. The reliability

Credits that often have no effect

A survey published in January 2023 showed that more than 90% of carbon credits linked to the preservation of tropical forests had had no positive effect on the climate, according to the figures cited by the author.

3. Governance

The independence of certifiers

The SBTi’s scientific committee reportedly was not consulted, and the body is now also funded by corporate foundations. A climate label is worth only as much as the independence of those who award it.

‘But whatever the outcome, it proves that, without the absolute independence of its watchdogs, greenwashing will have many good years ahead of it.’Antoine Buéno, L’Opinion, 22 April 2024

Why this debate interests us

Measuring the real efforts of organisations on climate is a condition of any credible transition. This article recalls a distinction we also make: reducing one’s emissions and offsetting them are not equivalent, especially when offsetting relies on fragile credits. It invites us to look closely at labels, and at the independence of those who issue them.

Questions for debate

  1. Can carbon credits play a useful role, and under what conditions?
  2. How can we guarantee the independence of the bodies that certify climate strategies?
  3. Should a company be judged on its reduced emissions or on its offset emissions?

To go further on apala.fr

Summary written by Claude (Opus 5.5 model), an artificial intelligence, for APALA, based on the article published in L’Opinion on 22 April 2024. The positions expressed are those of the author. An error? Write to us.

Read the article on L’Opinion ↗

Guidance: what if AI governed us through good advice?

In Le Point, Thomas Lepeltier presents Antoine Buéno’s ‘Guidance’: the danger of AI would be less that it exterminates us than that it advises us too well. Our summary in three arguments.

Wildfires of summer 2026: what the global data say

In Causeur, Thomas Lepeltier compares the exceptional wildfires of summer 2026 in France with global satellite data, which describe a rather calm year. Our summary in three arguments.

Does organic farming keep its promises? Naturalness put to the test of the facts

In Atlantico, Thomas Lepeltier challenges the founding principle of organic farming, the preference for the natural over the synthetic, and judges its record to be more nuanced than its image. Our summary in three arguments.

A future without suffering? A video to open the debate

With The Flares, APALA offers a short foresight video: what if reducing avoidable suffering, among humans and other animals alike, were one of the great undertakings of the century?

Biodiversity: a public exchange with Tatiana Giraud

In Causeur, Thomas Lepeltier criticised the way Tatiana Giraud presents biodiversity; she replied, and he responded in turn. Our summary of the three texts: arguments, quotations and questions for debate.

Performance or robustness? Olivier Hamant’s thesis challenged

In Le Point, Thomas Lepeltier challenges the opposition between performance and robustness defended by the biologist Olivier Hamant: in his view, the resilience of societies comes from innovation and efficiency. Our summary in three arguments.

Natural or synthetic? What the ban on copper says about organic farming

In Causeur, Thomas Lepeltier draws a lesson from the withdrawal of copper-based fungicides decided by Anses: judge each product by its effects, not by whether it is natural or synthetic. Our summary in three arguments.

AI and extinction: Yudkowsky and Soares’s thesis in question

In Le Point, Thomas Lepeltier examines the thesis of Eliezer Yudkowsky and Nate Soares that a superintelligent AI would exterminate humanity. Our summary in three arguments.

Climate: why Bill Gates’s change of tone deserves to be welcomed

In Causeur, Thomas Lepeltier analyses Bill Gates’s change of tone on climate: not a repudiation of science, but a reminder that poverty and disease remain the greatest threats. Our summary in three arguments.

Sufficiency: a critique of Philippe Bihouix’s vision

In Le Point, Thomas Lepeltier responds to Philippe Bihouix: choosing sufficiency from today underestimates our capacity to innovate, and abundance would be the condition for sustainability. Our summary in three arguments.

0 comments

make a donation!

Public-interest association: €10 from you means nearly €30 for us, after tax relief.

Understand how it works